Kayley Worsley joins Yasper as Senior PR Consultant as we target ambitious growth in the year ahead.

As 2025 draws to a close, we take a look back on a year of highlights that has included meeting monarchs; rubbing shoulders with MPs in Westminster’s corridors of power; and securing a hatful of coverage for our first pro-bono project. 

With a packed agenda covering topics from infrastructure and skills to culture and tech, the Great Northern Conference was a high-powered day of meetings, speeches, seminars and panel discussions. We take a look at the four things you need to know about the event.