Are print ads a thing of the past? In short, no. We don’t believe so, in any case. Having just concluded a run of print ads for Yasper in local business titles, we wanted to take a look at the benefits and opportunities on offer.   As ever, the key to advertising is audience. Look through any newspaper, magazine or even the local freesheet that comes through your letterbox, and you’ll see a wide variety of ad concepts. Some have clearly thought carefully about their audience