Fast forward to today, and the app formerly known as Twitter – X – is causing a dilemma for individuals, businesses and organisations.

LinkedIn can be an important tool when looking to expand your network, engage with industry peers or win new business.

As the big ‘X’ debate continues, we’ve been keeping a close eye on why people are choosing to stay or close their accounts.

It’s only by being properly prepared for multiple eventualities, that we can stay ahead.

Should my B2B brand be on Instagram? After all, it isn’t for everyone, right?

This is the time of year that the comms industry tends to put forward its predictions for the year ahead. I won’t bore you with my...

Now that the dust has settled on the Threads vs X battle that we’ve watched open-eyed and popcorn-mouthed over recent months, we can take...

Even writing that headline elicits a slight cringe as I think back to the start of 2023 when everyone and their dog was opining about the...