City Index: Have your say

Yasper, alongside our friends at You Platforms and with the support of LeedsBID, have launched the inaugural City Index. This piece of research aims to take the temperature of our home city, and in the future will track sentiment of the people who live here.

The idea for the City Index was born out of a love for data and insight that we share with You Platforms. Having previously worked with the Leeds-based brand on an insight report around aviation, we wanted to turn our focus onto our home city if Leeds.

Working to develop the idea alongside Leeds City Council, and with the backing and support of the brilliant team at LeedsBID, we launched the inaugural edition earlier this month.

By promoting through Leeds List and associated socials, we’re giving respondents the chance to win £100 to spend at Victoria Leeds. Take the survey by visiting this link.

We truly believe that brands, businesses and organisations can derive huge value out of better understanding the city, and that’s why we’re encouraging everyone to get involved.

Ultimately, this piece of work will be brought together in an insight report, helping to drive awareness of consumer habits and understand future priorities of the city’s residents. We’re looking forwards to The City Index being a permanent feature on the Leeds landscape.