My name’s Jules and I’d like to introduce you to Yasper. I’ve worked in agencies for the best part of twenty years and over that time, I’ve been fortunate enough to work with some amazing brands and deliver some award-winning campaigns. This has resulted in getting clients to where they need to be, creating impactful strategies and meeting a lot of great people along the way.
So when I decided to launch Yasper, I knew instinctively what sort of a business I wanted it to be. I’ve always been a student of my craft and I’d like to think you’ll see a lot of my approach to comms in the way that Yasper is built.
We promise to be a comms agency that listens - and understands - before it talks. And when it does, it won’t speak in metaphors and jargon. We’ll get straight to the point and work with our clients to deliver some cracking results.
What allows us to do this, with confidence from day one, is that we have the brilliant team from Umpf behind us. An award-winning business that has been at the forefront of the Leeds agency scene over the past decade or more, Umpf has taken a stake in Yasper, and our work together is already bearing fruit.
What does that mean in practice? Well, for one, it means Yasper will have space in a physical office on The Calls in Leeds City Centre. It also means we’ll have access to the tech and tools required to deliver modern communications strategies. And we’ll also have the ability to work together on briefs, share resource and scale-up to meet client demands at a moment’s notice, with deep experience across B2B and B2C PR and marketing.
Umpf and Yasper will perfectly complement each other, meaning we’re greater than the sum of our parts – just as any good business relationship should be.
People talk a lot about values and I personally think values should be reflective of ethos, not something we should aspire to become. The one premise underpinning Yasper’s work will be a commitment to delivering value for clients. We’ll only work on briefs where we believe we can make a genuine difference.
Will this mean us turning down some opportunities? Probably. Will it mean we’ll not chase what appears to be easy money? Almost certainly. But will it mean we’re an agency that is doing the right thing, working with good people, building the right ethos and attracting the best talent? Definitely.
Here’s to the future.
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