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Yasper Lands BR2.0 Brief

Yasper has been tasked with supporting the BR2.0 group of companies as it moves its headquarters to Manchester city centre and launches new brands, Xpercity and Inspired, which will sit alongside its established construction business, Big Red, to provide an end-to-end property solution.

Under the promise: Develop; Deliver; Maintain, the Group will be able to take property development sites from their initial concept stages, through construction and into ongoing management.


Yasper’s work will initially focus on communicating the Group’s points of difference and helping to establish the offer across the North. In addition to a regional and national property media brief, Yasper will also seek to establish new brands, Xpercity and Inspired, in their respective trade titles.


Speaking about the new business win, Yasper founder and MD Julian Pearce said: “I’ve watched Big Red’s growth closely and seeing what Mike and his team has achieved in such as short space of time has been inspirational. This piece of work plays to Yasper’s strengths, not only in the sector, but also in taking two or more of our core services and expertly blending tactics towards a known goal.”


Mike Lomas, founder and CEO of the Group, said: “The Yasper team has the regional contacts and industry expertise that we need to really push on at this exciting time for the businesses. Together, we’ll be looking to further establish the brands as we work towards delivering 750 residential units per year by 2030. I’m hugely excited about this next phase of growth.”


We’ve also been out and about with the client over recent weeks, visiting their impressive development sites in Manchester city centre and coordinating new brand collateral and photography. Here’s some shots from the visit.

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