Yasper strengthens offer with senior hire

We're very pleased to announce that we've strengthened our team with the appointment of a senior PR professional and former business journalist.  

Kayley Worsley joins Yasper as Senior PR Consultant as we target ambitious growth in the year ahead. Kayley will work closely with Yasper's founder Julian Pearce to support the agency’s expanding client base, which includes clients in the built environment, transportation and local authority space, as well as further develop the strategic direction of the business.  

She brings 20 years’ experience to the position, having previously held roles as Yorkshire editor at TheBusinessDesk and PR and Public Affairs Manager at Leeds Bradford Airport. For the past five years, she has worked as a freelance PR consultant. 

Yasper blends media relations, stakeholder engagement, marketing and digital communications to deliver impactful campaigns and projects for its clients. Established in 2023, the agency focuses on enabling a range of businesses to achieve their strategic goals.   

Julian Pearce, Founder at Yasper, said: “Welcoming Kayley to the team is a fantastic way to start 2026. She brings a wealth of experience to the role and a fresh perspective on the future direction for Yasper. We have ambitious plans for the year ahead, with plenty of exciting work in the pipeline, and Kayley will be a key part of the agency’s shared success.” 

Kayley Worsley, Senior PR Consultant at Yasper, added: “From the outset, I could see that Yasper delivers outstanding work for clients that truly helps to shift the dial. I’m looking forward to being part of a team delivering notable campaigns and projects, and to working collaboratively to strengthen the future direction of the agency.”